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3 Marketing Mistakes: Are you Guilty?
- As the official Marketing Magician for ActionCOACH (no, really. It says it on my job description), I take on the marketing strategy decisions for our firm and for many others. A comprehensive marketing plan can be filled with a ton of great strategies in print advertising, digital advertising, social media execution, direct mail, brand management […] Read More
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Marketing: Is Brand Awareness Important?
- In last week’s post, we talked about calculating return on investment on paid advertising, such as print and digital. What’s even more difficult than calculating the direct return on paid advertising? Calculating the return on brand management investment. What is it worth to your company to have an awareness of your brand? Way more than […] Read More
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Marketing: Was the Campaign Worth it?
- In a previous post, we talked about having an unlimited marketing budget. But knowing what is working, and what is not, is the most difficult part of your marketing plan. How do you know if a campaign, or one of your 10 marketing strategies, is worth it? We have to go back to the basics […] Read More
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Unlimited Marketing Budget: Impossible?
- Does this seem like an impossibility? At ActionCOACH, we believe that it is very possible. You will have an unlimited marketing budget when you treat your marketing & advertising spending as an investment, not an expense. BUYING A CUSTOMER Let me explain. Marketing & advertising can be considered as an investment when we look at […] Read More
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Managing Online Reviews: 3 Easy Tips to get 5 Stars
- We’ve all seen it, the dreaded one-star review. Maybe the customer got your best employee on their worst day, your vendor delivered a bad batch of product, or they didn’t agree with your idea of a perfect experience that you had so carefully crafted. Let’s face it: bad reviews can make or break a business. […] Read More
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Can You Wait a Year for Customers to Return?
- Pivot Your Marketing instead. Did your marketing campaign work in 2019? Yes? Pitch it. Did your marketing campaign work in February? Yes? Pitch that too. We all know that life as we know it changed dramatically in March. Our team calls it B.C. – Before Coronavirus. I like to call it Before Coronacoaster. Many businesses […] Read More
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