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Bringing the Band Back: Return to Normal
- A topic on many Business Owners’ and employee minds right now is first, a return to work in the office, and second, whether or not to relax COVID-19 restrictions. Many states, including here in Ohio, are relaxing COVID-19 restrictions (if they had any at all) soon, and that poses a leadership challenge for most businesses. […] Read More
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Celebrating the Holidays, Safely
- 2020 is a year like no other, and I don’t think there’s a soul out there that would doubt it! However, employees are likely expecting a special celebration of some sort, and it is not a time to cancel festivities when teams are overworked, stressed, and anxious. Business owners likely have this line item in […] Read More
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Leading Different Generations in Crisis
- We’ve all seen evidence of this throughout the entire pandemic, which is slowly becoming more normal than typical: different generations are handling this differently. Of course there are blurred lines between the generations, but if you look at the different generations: Silent Generation, Baby Boomers, Generation X, Millennials, and Generation Z, there are common threads […] Read More
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Team “Work from Home” vs Team “Work from Work”
- Team “Work from Home” vs. Team “Work from Work”: When your Employees are Divided We have talked often about how to survive and even thrive financially, through marketing, and through self-care, but months after the shutdown, we’re starting to see even the teams with award-winning cultures noticing cracks under the pressure of this new normal. […] Read More
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Can You Wait a Year for Customers to Return?
- Pivot Your Marketing instead. Did your marketing campaign work in 2019? Yes? Pitch it. Did your marketing campaign work in February? Yes? Pitch that too. We all know that life as we know it changed dramatically in March. Our team calls it B.C. – Before Coronavirus. I like to call it Before Coronacoaster. Many businesses […] Read More
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