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Price Increases: Strategies to Keep Customers
- Do you know who gets upset by price increases the most often? Spoiler alert: it’s not the customers. Increasing prices is an inevitable fact of growing a business: labor costs, inflation, market prices, and more can drive a business’s need to raise prices. So when we assess a business in the first few weeks of […] Read More
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Five Ways to Show Customers You Care
- Customer service is a performance indicator that just about every business uses to gauge the success of their business. Whether you are in a big retail environment, or a small family-owned business, customer service is top of mind for many. Yet, as we continue to navigate the next normal of a post-pandemic world, every day […] Read More
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Marketing: Was the Campaign Worth it?
- In a previous post, we talked about having an unlimited marketing budget. But knowing what is working, and what is not, is the most difficult part of your marketing plan. How do you know if a campaign, or one of your 10 marketing strategies, is worth it? We have to go back to the basics […] Read More
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Planning for 2021: Goals vs Strategies
- This is the third in a 3-part series getting you and your business ready for 2021. Check out part 1 here and part 2 here. OK, so you’ve got your theme established, your goals identified and smartified (yes, that’s a word around here), and you’re ready to take on 2021! Right? Not quite yet. The very […] Read More
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Planning for 2021: Narrow Big Dreams
- This is the second in a 3-part series getting you and your business ready for 2021. Check out part 1 here, and look for part 3 next week, December 30. Business Owners have one thing in common: they want their businesses to succeed. And part of taking the leap to own your own business is […] Read More
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Are You the One Risking Your Business?
- As much as we would like to think it is, the COVID-19 pandemic is far from over. All of us miss our family, friends, and coworkers and are just plain tired of having to stay away. And there are so many risks to think about – especially when it comes to the health of your […] Read More
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Essential Business: Working Harder without the Profits
- Ahh, essential businesses. You hear all over the news that small business is down 20, 40, even 60%, and that 1 in 6 small businesses are closing. Businesses that are still not reopened after the shutdown, even 7 months later. But what about Essential Businesses? Especially in industries that are thriving – construction & trades, […] Read More
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Can You Wait a Year for Customers to Return?
- Pivot Your Marketing instead. Did your marketing campaign work in 2019? Yes? Pitch it. Did your marketing campaign work in February? Yes? Pitch that too. We all know that life as we know it changed dramatically in March. Our team calls it B.C. – Before Coronavirus. I like to call it Before Coronacoaster. Many businesses […] Read More
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You Are Valuable. Your Efforts are Valuable.
- Last week, Darren Hardy, as a part of his Darren Daily video, shared a story about olive trees, and the fruit that is produced by it. He goes on to say that olive oil, which over many thousands of years has been prized as a fuel to power light, as part of religious ceremonies, and […] Read More
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