About the author, Julie Easterling
Director of Marketing, ActionCOACH Columbus
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3 Things you Might be Missing: Social Media
- As we onboard new clients for our Social Media Marketing service, we are seeing a lot of the same “misses” in their Social Media strategy – many that the Business Owner had no idea was happening. 80% of internet users use some form of Social Media, and a whopping 92% of people research a company […] Read More
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An Employee Council: Get the Scoop
- As we work with businesses that have award-winning team culture, one of the keys to this is continual feedback on where the culture of the business is going. After all, you can’t know if you’re winning the game if you don’t know the score. This continual feedback leading to a stellar team culture is the […] Read More
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Vacation for Business Owner? 100% Yes
- We’re willing to bet that there’s not a single Business Owner that got into the game of entrepreneurship because they wanted to work 50, 60, 70+ hours every week. They also didn’t start running their business so they would miss out on spending time with friends and family. You got started running your business because […] Read More
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Talk and Walk: Move while You Meet
- Meetings are inevitable. In fact, in a recent Harvard Business School study, during the pandemic and now after, the amount of meetings went up by 12.7%! As coaches that specialize in team culture, the way you meet can determine the overall engagement of a team more than you think. Ever been in a bad meeting? […] Read More
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Five Ways to Show Customers You Care
- Customer service is a performance indicator that just about every business uses to gauge the success of their business. Whether you are in a big retail environment, or a small family-owned business, customer service is top of mind for many. Yet, as we continue to navigate the next normal of a post-pandemic world, every day […] Read More
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Rewriting the Story You Tell Yourself
- Even the best of the best leaders at times spin a yarn about how they are not a good enough leader, provider, and owner. After all, especially in a small business, the owner and leadership team may wear many hats. It’s tough to tell yourself that you’re great at every single one of them. But […] Read More
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3 Marketing Mistakes: Are you Guilty?
- As the official Marketing Magician for ActionCOACH (no, really. It says it on my job description), I take on the marketing strategy decisions for our firm and for many others. A comprehensive marketing plan can be filled with a ton of great strategies in print advertising, digital advertising, social media execution, direct mail, brand management […] Read More
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Bringing the Band Back: Return to Normal
- A topic on many Business Owners’ and employee minds right now is first, a return to work in the office, and second, whether or not to relax COVID-19 restrictions. Many states, including here in Ohio, are relaxing COVID-19 restrictions (if they had any at all) soon, and that poses a leadership challenge for most businesses. […] Read More
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Burnout: Is Your Team Overwhelmed?
- Right now, as we discussed last week, for the businesses that are on a path to rapid growth, finding great employees is a tough job. The first strategy was to act quickly to hire, to avoid burning out the awesome employees that you’ve already got. The last thing that you want to do is to […] Read More
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Labor Shortage: Recruiting the Best
- A very hot topic among Business Owners, at least the ones that we work with every day, is that of being so busy with new business growth. However, with massive business growth comes the need to hire more employees quickly. Rather than getting into a negative mindset and giving up, therefore putting even more pressure […] Read More
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