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Critical Non-Essentials: Absolutely Essential
- Critical Non-Essentials sounds like an oxymoron – why would something Non-Essential be considered so essential to the operation of a successful business? But these small gestures, ones that your client or customer do not expect, are worth their weight in gold. Especially for small businesses. What is a Critical Non-Essential? We like to think of […] Read More
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Exit Interviews: A Must for Team Culture
- Ahh, the Exit Interview. Nearly all Business Owners do a hiring interview, or multiple hiring interviews, in order to see if the candidate is the right fit for the company. But when an employee is leaving the company, the Exit Interview is crucial. Studies have shown that 90% of Fortune 500 companies have some Exit […] Read More
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Marketing: Is Brand Awareness Important?
- In last week’s post, we talked about calculating return on investment on paid advertising, such as print and digital. What’s even more difficult than calculating the direct return on paid advertising? Calculating the return on brand management investment. What is it worth to your company to have an awareness of your brand? Way more than […] Read More
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Marketing: Was the Campaign Worth it?
- In a previous post, we talked about having an unlimited marketing budget. But knowing what is working, and what is not, is the most difficult part of your marketing plan. How do you know if a campaign, or one of your 10 marketing strategies, is worth it? We have to go back to the basics […] Read More
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